Email remains one of the highest-ROI marketing channels — but only when you're tracking clicks properly. Build UTM links for your email newsletters, drip sequences, and transactional emails in seconds.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
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Why track Email with UTM parameters?
✓Track which emails and CTAs are driving the most website traffic
✓Measure email-attributed revenue alongside other channels
✓Compare performance across different email campaigns and segments
✓Identify which content blocks and CTAs get the most clicks
How to create Email UTM links
1Enter the destination URL for your email CTA
2Select Email as your traffic source
3The medium will automatically be set to "email"
4Name your campaign to match your email send — e.g. "july_newsletter"
5Use utm_content to label specific CTAs — e.g. "header_btn" vs "footer_link"
Frequently asked questions
Does Mailchimp / Klaviyo add UTM parameters automatically?
Most email platforms have an option to auto-tag links with UTM parameters, but the auto-generated values are often generic. Building your own UTM links gives you cleaner, more consistent data.
What utm_source should I use for email — "email" or "newsletter"?
"email" is the most common and widely recommended value. It covers all email types. Use utm_campaign to differentiate between newsletter, promotional, transactional, etc.
Can I use UTM parameters in plain-text emails?
Yes — UTM parameters work in any URL, regardless of whether it's in HTML or plain-text email. The full UTM-tagged URL will be passed to the destination page.