TikTok drives massive traffic but tracking it accurately requires UTM parameters. Build UTM links for your TikTok bio, link-in-bio tools, and TikTok Ads in seconds.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
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Why track TikTok with UTM parameters?
✓Track exactly how much traffic your TikTok bio link sends
✓Measure TikTok Ads performance alongside other paid channels
✓Identify which TikTok campaigns drive the most conversions
✓Prove TikTok ROI with clean attribution data
How to create TikTok UTM links
1Enter the URL you want to track
2Select TikTok as your traffic source
3Use "social" for organic content or "cpc" for TikTok Ads
4Add a campaign name to identify the content or campaign
5Add the UTM link to your TikTok bio or link-in-bio tool
Frequently asked questions
Can I add UTM links directly in TikTok videos?
TikTok doesn't allow clickable links in video captions. Add your UTM link to your bio or use a link-in-bio tool like Linktree. Direct your viewers to "link in bio".
How do I track TikTok Ads with UTM parameters?
In TikTok Ads Manager, add your UTM link as the destination URL. Use utm_source=tiktok, utm_medium=cpc, and utm_campaign to match your ad campaign name.
What is the best utm_medium for TikTok?
"social" for organic TikTok content, "cpc" or "paid-social" for TikTok Ads.