WhatsApp is one of the world's most used messaging apps and an increasingly important marketing channel. Build UTM links for WhatsApp broadcasts, business messages, and campaigns to track every click.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
Your saved links will show up here
Why track WhatsApp with UTM parameters?
✓Track traffic driven by WhatsApp broadcasts and bulk messages
✓Measure WhatsApp Business campaign performance
✓Attribute conversions to specific WhatsApp campaigns
✓Compare WhatsApp against SMS and other messaging channels
How to create WhatsApp UTM links
1Enter the URL you want to share via WhatsApp
2Select WhatsApp as your traffic source
3Choose "social" for organic messages or your preferred medium
4Add a campaign name to identify the broadcast or campaign
5Copy the UTM link and paste it into your WhatsApp message
Frequently asked questions
Do UTM parameters work in WhatsApp messages?
Yes — paste the full UTM-tagged URL into your WhatsApp message. WhatsApp may preview the link but the parameters are passed to the destination page when clicked.
What utm_medium should I use for WhatsApp?
"social" is commonly used for WhatsApp. Some marketers use "messaging" to differentiate it from social media platforms. Choose whatever fits your taxonomy and stay consistent.
Can I use UTM links with the WhatsApp Click-to-Chat link?
The UTM parameters would be for tracking visits to your website, not the WhatsApp conversation itself. Add UTM links to any URLs you share inside your WhatsApp messages.