Whether you call it X or Twitter, UTM parameters are the best way to know exactly how much traffic your tweets are driving. Build and copy your UTM links in seconds.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
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Why track X / Twitter with UTM parameters?
✓Separate organic X/Twitter traffic from paid Twitter Ads
✓Track which tweets and threads are driving site visits
✓Measure the impact of replies, quotes, and retweets with links
✓Compare X traffic against other social platforms side by side
How to create X / Twitter UTM links
1Enter the URL you want to share with tracking
2Select X / Twitter as your traffic source
3Set medium to "social" for organic tweets
4Add a campaign name to identify the tweet or campaign
5Copy the UTM link — Twitter/X will shorten it automatically when posted
Frequently asked questions
Should I use twitter or x as utm_source?
"twitter" remains the most widely used value for historical consistency and because most analytics setups already filter on "twitter". Use whatever you're consistent with across your team.
Will UTM parameters survive Twitter's t.co link shortener?
Yes. Twitter wraps links in t.co redirects but your UTM parameters are preserved and passed to the destination page correctly.
What utm_medium should I use for Twitter Ads?
Use "cpc" or "paid-social" for Twitter/X Ads (Promoted Tweets). Reserve "social" for organic tweets.