LinkedIn is one of the most valuable B2B traffic sources — but only if you're tracking it properly. Build UTM links for LinkedIn posts, newsletters, articles, and ads in seconds.
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Keyword / termoptional
Ad contentoptional
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Why track LinkedIn with UTM parameters?
✓Identify which LinkedIn content types drive the most qualified traffic
✓Track performance of LinkedIn articles, posts, and newsletters separately
✓Measure LinkedIn organic against LinkedIn paid campaigns
✓Prove LinkedIn ROI with accurate attribution data
How to create LinkedIn UTM links
1Enter the destination URL you want to track
2Select LinkedIn as your traffic source
3Choose "social" for organic posts or "cpc" for LinkedIn Ads
4Add a campaign name — e.g. "thought_leadership" or "product_launch"
5Copy and paste the UTM link into your LinkedIn post or ad
Frequently asked questions
What utm_medium should I use for LinkedIn posts?
"social" is the standard for organic LinkedIn posts. For LinkedIn Ads (Sponsored Content, InMail), use "cpc" or "paid-social".
Can I add UTM links to LinkedIn articles?
Yes — you can include UTM-tagged URLs in the body of LinkedIn articles and newsletters. Use utm_content to differentiate article links from regular post links.
Why does LinkedIn sometimes strip UTM parameters?
LinkedIn rewrites external URLs through its own redirect system (lnkd.in) but the UTM parameters are preserved and passed to the destination. Your analytics will still capture them correctly.