Know exactly which Facebook posts, groups, and organic shares are sending traffic to your site. Build UTM links for Facebook in seconds and track every click in Google Analytics or any other analytics platform.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
Your saved links will show up here
Why track Facebook with UTM parameters?
✓Distinguish organic Facebook traffic from Meta paid ads
✓Track which posts and groups drive the most clicks
✓Measure Facebook referral traffic alongside other channels
✓Share UTM links in comments, bios, and group posts
How to create Facebook UTM links
1Enter the URL you want to track
2Select Facebook as your traffic source
3Choose "social" as your medium for organic posts
4Add a campaign name to identify the specific post or campaign
5Copy your UTM link and paste it into your Facebook post
Frequently asked questions
What is the difference between Facebook and Meta UTM sources?
"facebook" is the standard utm_source for organic Facebook traffic (posts, shares, groups). "meta" is typically used for paid campaigns running through Meta Ads Manager across Facebook and Instagram combined.
Do UTM parameters work for Facebook organic posts?
Yes — paste your UTM link directly into your post. Facebook will strip the UTM from the displayed URL preview but the parameters are passed to the destination page when clicked.
Can I use UTM links in Facebook ads?
Yes. Add your UTM link as the destination URL in your ad. For paid Facebook ads, most marketers use "meta" or "facebook" as utm_source and "cpc" or "paid-social" as utm_medium.