Snapchat reaches a highly engaged younger audience. Whether you're driving traffic via your public profile link, Stories swipe-ups, or Snap Ads, UTM parameters let you track every click accurately.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
Your saved links will show up here
Why track Snapchat with UTM parameters?
✓Track Snapchat-driven traffic separately from other social platforms
✓Measure which Snap Ads campaigns drive website conversions
✓Link Snapchat traffic to revenue and other conversion goals
✓Compare Snapchat performance against TikTok and Instagram
How to create Snapchat UTM links
1Enter the destination URL for your Snapchat link
2Select Snapchat as your traffic source
3Choose "social" for Stories or "cpc" for Snap Ads
4Add a campaign name — e.g. "stories_swipeup" or "snap_ads_q1"
5Add the UTM link to your Snap Ad destination or profile bio
Frequently asked questions
How do I add UTM links to Snapchat Stories?
In Snapchat for creators and business accounts, you can add a link attachment to Stories. Use your UTM-tagged URL as the destination. For Snap Ads, add it as the Web View URL in Ads Manager.
What utm_medium should I use for Snapchat?
"social" for organic Snapchat content. "cpc" for Snap Ads (paid campaigns through Snapchat Ads Manager).
Do Snapchat analytics replace UTM tracking?
Snapchat's native analytics show swipe-ups and story views, but UTM parameters in your analytics platform show what visitors do after arriving on your site — conversions, revenue, and engagement.