Track every Google Ads campaign, keyword, and ad variation with properly formatted UTM parameters. Whether you're running Search, Display, Shopping, or Performance Max campaigns, get your links built and copied in seconds.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
Your saved links will show up here
Why track Google with UTM parameters?
✓Separate paid Google traffic from organic search in Google Analytics
✓Identify which keywords and ad groups are driving conversions
✓Compare performance across campaigns, ad groups, and individual ads
✓Accurately attribute revenue to specific Google Ads spend
How to create Google UTM links
1Paste your landing page URL into the builder above
2Select Google as your traffic source
3Choose "cpc" for paid campaigns or "organic" for SEO content
4Add your campaign name and keyword for granular tracking
5Copy the UTM link and use it as your Google Ads final URL
Frequently asked questions
What utm_source value should I use for Google Ads?
Use "google" as your utm_source for all Google Ads campaigns. This keeps all Google traffic grouped together in your analytics while utm_medium separates paid ("cpc") from organic.
Should I use utm_term for Google Ads?
Yes — utm_term is ideal for capturing the keyword. You can use ValueTrack parameters like {keyword} to auto-populate this dynamically in your final URL.
Does Google Analytics auto-tag Google Ads?
GA4 can auto-tag via gclid when your accounts are linked, but UTM parameters give you consistent tracking across all analytics tools, not just Google Analytics.