YouTube is the world's second largest search engine and a powerful traffic source. Track exactly which videos, playlists, and YouTube Ads are driving visitors to your site with UTM parameters.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
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Why track YouTube with UTM parameters?
✓Track which YouTube videos are driving the most website traffic
✓Measure YouTube Ads performance with accurate UTM attribution
✓Compare YouTube traffic against other video and social channels
✓Link specific videos to conversions and revenue
How to create YouTube UTM links
1Enter the URL you want to add to your video description
2Select YouTube as your traffic source
3Choose "social" for organic videos or "cpc" for YouTube Ads
4Add a campaign name — e.g. the video title or series name
5Use utm_content to specify "description", "end-screen", or "card"
Frequently asked questions
Where can I add UTM links on YouTube?
Video descriptions, end screens, cards, community posts, and your channel's About section all support clickable URLs. UTM parameters work in all of these.
What utm_content should I use for YouTube?
Use utm_content to differentiate link placements: "description", "end-screen", "card", or "pinned-comment". This tells you exactly where in the video viewers clicked through.
How do I track YouTube Ads (TrueView)?
In Google Ads, add UTM parameters to the final URL of your video ad. Use utm_source=youtube, utm_medium=cpc, and utm_campaign to match your Google Ads campaign name.