Pinterest drives significant referral traffic, especially for e-commerce, food, fashion, and lifestyle brands. Build UTM links for your pins, boards, and Pinterest Ads to measure every click.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
Your saved links will show up here
Why track Pinterest with UTM parameters?
✓Track which Pinterest boards and pins are driving the most traffic
✓Measure Pinterest referral traffic alongside other social channels
✓Attribute conversions and revenue to specific Pinterest campaigns
✓Compare Pinterest Ads performance against organic pin traffic
How to create Pinterest UTM links
1Enter the URL you want to link from your Pinterest pin
2Select Pinterest as your traffic source
3Use "social" for organic pins or "cpc" for Pinterest Ads
4Add a campaign name or board name as your utm_campaign
5Paste the UTM link as the destination URL on your pin
Frequently asked questions
Where do I add UTM links on Pinterest?
When creating or editing a pin, add your UTM-tagged URL in the "Destination link" field. For Pinterest Ads, add it as the destination URL in Ads Manager.
Does Pinterest Analytics replace UTM tracking?
Pinterest Analytics shows impressions and saves, but UTM parameters in Google Analytics show you what happens after someone clicks through — pages viewed, time on site, and conversions.
What utm_medium should I use for Pinterest?
"social" for organic pins. "cpc" for promoted pins and Pinterest Ads.