Reddit can drive highly targeted, high-intent traffic when you share useful links in the right subreddits. Track every click with UTM parameters to measure which communities and posts send the most visitors.
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Why track Reddit with UTM parameters?
✓Track which subreddits and posts drive the most website traffic
✓Measure Reddit referral quality — time on site, pages per session
✓Separate organic Reddit traffic from Reddit Ads
✓Identify which communities are most valuable for your content
How to create Reddit UTM links
1Enter the URL you want to share on Reddit
2Select Reddit as your traffic source
3Use "social" for organic posts or "cpc" for Reddit Ads
4Add the subreddit name as utm_campaign for granular tracking
5Use utm_content to label link posts vs comment links
Frequently asked questions
Will Reddit users be suspicious of UTM parameters?
Savvy Reddit users may notice UTM parameters. If this concerns you, you can use a clean URL publicly and track via Reddit Ads tracking pixels instead, or accept that UTM links are a normal part of web tracking.
What utm_campaign should I use for Reddit?
Using the subreddit name (e.g. "r_marketing") as utm_campaign makes it easy to see which communities drive the most traffic in your analytics.
What utm_medium should I use for Reddit Ads?
"cpc" or "paid-social" for Reddit Ads. "social" for organic posts and comments.