Instagram doesn't make it easy to track traffic — but UTM parameters do. Add a UTM link to your bio, use link-in-bio tools, or track Instagram ad clicks. Build your Instagram UTM links here in seconds.
Where does this link go?required
Traffic source1 selected
Mediumrequired
Campaign name
Keyword / termoptional
Ad contentoptional
Your tracking link
Preview
Fill in the fields above and your UTM link will appear here
Recent links0 saved
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Why track Instagram with UTM parameters?
✓Track exactly how much traffic your Instagram bio link is sending
✓Measure performance of Stories link stickers vs bio links
✓Compare organic Instagram traffic against paid Instagram ads
✓Attribute conversions to specific Instagram campaigns
How to create Instagram UTM links
1Enter the URL you want to track (your landing page, product page, etc.)
2Select Instagram as your traffic source
3Set medium to "social" for organic or "cpc" for paid ads
4Name your campaign — e.g. "bio_link" or "spring_promo"
5Copy the UTM link and add it to your bio or link-in-bio tool
Frequently asked questions
Can I use UTM links in Instagram Stories?
Yes — the link sticker in Instagram Stories supports full URLs including UTM parameters. Add utm_content to differentiate story links from bio links.
How do I track my Instagram bio link with UTM?
Replace your plain bio URL with a UTM-tagged version. Set utm_source=instagram, utm_medium=social, and utm_campaign to something descriptive like "bio_link".
Should Meta ads use instagram or meta as utm_source?
It depends on your preference. Using "instagram" makes it easy to isolate Instagram-specific ad performance, while "meta" groups Facebook and Instagram paid spend together.